You must have heard about a number of event design concepts. From storytelling to immersive and technology-driven, there are as many as you can use. But there’s one type that you might not have heard about before. It’s called the “invisible event design”. Surprised? Don’t need to be. That’s because this isn’t something very complex or technical. It’s just about hiding those details from your invitees that can be unpleasant for them. You want to ensure that they enjoy a smooth experience.
When a brand arranges an event for its target audience, it expects it to be a big success. And the parameter of success? It’s what your invitees feel during and after the occasion. They are surely not going to have a good perception if faced with a displeasing situation. So, what you need to do is make everything uncomfortable invisible to them. For instance, you can focus on hiding logistical errors (if you expect some). Otherwise, they would definitely make the whole party look chaotic. Then, you should also be ready to remove technical glitches from their sight, as well.
This guide will explain the points that your guests should never notice during a brand event.
Top 5 Things Invitees Should Never Notice in a Brand Event
There are some things that you desire to be obvious in your event. But not everything deserves to be visible to your invitees. You see, sometimes poor planning can result in “logistical issues”. These must be masked so that no one can notice them. Sound system delays or microphone problems can happen, too. There’s always a risk of power supply disruptions. You might also have to introduce some “last-minute” changes. It’s critical to keep all of them under wraps.
Below are the top five things invitees should never notice in a brand event:
⦁ Logistical Issues
You might be confident about your event plan. It doesn’t mean that you can turn a blind eye to all those logistical issues that might arise anytime. From poor execution to miscommunication, there can be any reason behind the problem. A logistical issue can be in the form of a wrong seating arrangement or crowd congestion.
You can expect potential disruptions in the event flow. Your guests will remain confused all the time. The reason is that such logistical issues always divert attendees’ attention. You’re going to have to streamline all the “behind-the-scenes” processes to take these problems out of the picture. Your staff should be trained enough to handle these concerns smoothly.
⦁ Technical Problems
A brand that’s organizing an event should always anticipate unexpected technical problems. It might be the sound system that’s not working well. It can be your microphone that has stopped working all of a sudden. There can be problems with video displays. You know, these are the kinds of issues that are often unpredictable.
It’s not that hard to guess how your audience will feel if such a problem happens. There’ll be a total distraction that you don’t really need at your event. So, the million-dollar question is how you can mask such technical glitches effectively. The best way to do so is to keep backup equipment ready all the time. This way, you’ll have a replacement for a smooth transition.
⦁ Visual Display Malfunctions
This is another “undesired situation” that you don’t need your audiences to notice. You can imagine how bad screen flickering can be for your event’s impression. Even the slightest cable issue can lead to this condition. Here are some other visual display malfunctions that you should hide:
⦁ Color discrepancies
⦁ Signal interruptions
⦁ Incorrectly formatted content
⦁ Loose cables
⦁ Undetectable input source
Then, you can’t turn a blind eye to “presentation software glitches” either. There’s a way to hide these from your audience’s eyes: You should keep a technical team on their toes.
⦁ Power Supply Interruptions
One more technical error that can have a bad impact is “power supply interruptions”. You can say that this is something that can really be drastic for your “event’s flow”. Here are the reasons why you should keep these problems hidden from your attendees:
⦁ Maintaining professionalism
⦁ Ensuring guest safety
⦁ Guaranteeing seamless presentations
⦁ Supporting essential operations
⦁ Keeping guests comfortable
You’re going to have to make sure that all the electrical systems are well-maintained. Then, you must also ensure that backup sources are on standby.
⦁ Last-Minute Changes
You might have attended some events where you’ve seen organizers panicking due to last-minute changes. At that moment, you must have observed attendees feeling inconvenienced. These are some of the last-minute changes that a brand should try to hide:
⦁ Speaker is unable to make it
⦁ Menu items are unavailable
⦁ Missing gift bags
⦁ Security team shortage
⦁ Incorrect branding installments
You see, it can be challenging to conceal these changes. But when you work with an experienced event manager, this won’t be an issue for you. You can contact the top events companies in Abu Dhabi for this purpose.
Make Unpleasant Event Details Invisible to Your Audience
There are a number of things that you don’t really want your attendees to notice at an event. Otherwise, you need to be prepared for chaos or distractions. It’s a must to work with an industry expert, so you don’t have to tackle these problems. Get in touch with a reliable event organizer now to avoid such unwanted situations.
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