IMARC Group has recently released a new research study titled “South Korea Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
South Korea Wellness Tourism Market Overview
The South Korea Wellness Tourism Market size is projected to grow at a CAGR of 7.03% during the forecast period 2025-2033. The market size was valued at 3,699 million USD in the base year 2024. Key drivers include the rising number of luxury hotels and resorts with spa centers and yoga studios, growing consumer focus on balanced and nutritious meals, and increased awareness about wellness and well-being.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
South Korea Wellness Tourism Market Key Takeaways
- Current Market Size: 3,699 million USD (2024)
- CAGR: 7.03% (2025-2033)
- Forecast Period: 2025-2033
- The rising demand for wellness tourism is driven by the increasing number of luxury hotels and resorts equipped with spa centers and yoga studios.
- Focus on balanced and nutritious meals among South Korean consumers is strengthening the wellness tourism market.
- Wellness retreats are increasingly sought for stress reduction, contributing positively to market growth.
- Growing awareness about health issues and maintaining well-being offers lucrative opportunities for investors.
- Adoption of wellness destinations prioritizing hygiene and safety protocols is boosting traveler confidence.
Sample Request Link: https://www.imarcgroup.com/south-korea-wellness-tourism-market/requestsample
Market Growth Factors
The South Korea wellness tourism market growth is primarily propelled by the rising number of luxury hotels and resorts featuring spa centers and yoga studios. These establishments cater to the increasing consumer demand for wellness-focused accommodations. Furthermore, the market benefits from a societal shift towards health consciousness, with more people embracing balanced and nutritious meals. These factors collectively enhance the appeal of wellness tourism, supporting steady market growth through the forecast period 2025-2033.
Additionally, escalating demand for wellness retreats as a stress reduction tool is a significant market driver. Wellness tourism offers diverse activities including spa therapies, yoga and meditation retreats, and holistic wellness programs. These experiences enable travelers to rejuvenate and manage health concerns like weight management and chronic conditions, contributing to the market’s positive outlook and expanding customer base.
Moreover, awareness about health issues and the importance of maintaining well-being is increasing among individuals in South Korea. Wellness destinations that implement rigorous hygiene and safety protocols are attracting more travelers, especially in the post-pandemic environment. Innovative trends such as AI-driven wellness programs and virtual reality relaxation experiences are also gaining traction, enhancing the overall wellness tourism product offerings and further driving market demand.
Market Segmentation
Travelers Type Insights
- Primary
- Secondary
The market categorizes travelers into primary and secondary types to analyze demand patterns and preferences.
Service Type Insights
- Transport
- Lodging
- Food and Beverage
- Shopping
- Activities and Excursion
- Others
Service segments cover all essential components of the wellness tourism experience including accommodation, meals, transport, shopping, and recreational activities.
Location Insights
- Domestic
- International
Segmentation by location differentiates between domestic and international wellness tourism markets.
Regional Insights
The report covers major regional markets including Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and Others.
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