Kids’ Fashion in Lahore: Top Brand
Lahore’s children’s clothing market has surged in vibrancy over the past few years. Amid international brands and generic imports, local names like Togso, Cocobee, and TurtleKids are carving out strong niches. They balance modern style, local sensibilities, and price-awareness. This article takes a close look at what each of these three brands represents, how they compete, and what parents get for their money.
1. Cocobee: Style, Quality, and Local Identity
Origins & Positioning
Cocobee was founded around 2015-2016 in Lahore, and since then has built a reputation for combining comfort, modern design, and reasonable prices. Its brand story emphasizes clothing that works for everyday play as well as special occasions.
Product Range
Cocobee offers clothes across a wide spectrum:
- For girls, boys, toddlers and babies.
- Western wear (T-shirts, pants, tops) and eastern wear (kurta sets, etc).
- Accessories, shoes and seasonal wear like sweaters, outerwear.
Price & Quality
- Prices for basic pieces begin at roughly PKR 2,000, rising depending on design and material.
- Fabrics are chosen for softness and durability; parents often highlight comfort and the feel of the material.
- Crafts like embroidery, prints, and traditional details are incorporated without making the clothes overly expensive.
Strengths
- Good blend of style + comfort. Consumers trust Cocobee to produce clothing that kids will both enjoy wearing and that will last.
- Wide availability: physical outlets in Lahore and other cities, plus strong online presence (on LAAM, etc.).
- Seasonal sales and promotions keep many items affordable.
Challenges
- Because they try to balance fashion and affordability, some items may not be as premium in finish (e.g. stitching, trims) compared to higher-end kidswear.
- Sizes and fit: as with many local brands, sizing can vary. What fits one child well may be loose or tight for another. Parents often have to try or order with allowance.
- Trend vs durability trade-off: more elaborate designs, appliqués, prints may not hold up as well over multiple washes.
2. Togso: Trendy, Affordable & Youthful
Brand Identity
Togso (sometimes seen as “myTogso”) targets parents and kids who want modern, trendy designs without paying premium prices. It emphasizes playful, youthful styles, seasonal variety, and value.
Product Range & Style
- Their product catalog includes everything from tops, T-shirts, sweatshirts, hoodies, trousers, sets, to seasonal wear like pre-winter gear.
- Designs are often bold, fun, with prints, graphics, color blocks, playful slogans, etc. The kind of pieces that appeal to children and parents who want kids to look stylish.
- Sizes cover newborn / infants all the way up to older kids (up to 15-16 years) in some lines.
Pricing & Value
- Many Togso pieces are priced modestly. For example, a “Girls Power T-shirt” might cost around PKR 1,200-1,500.
- Higher end items (hoodies, jackets) cost more, but still appear to be in affordable range relative to international brands.
- They often run sales: 50% off or similar, especially off-season items.
Strengths
- Good value for money: parents get trendy designs at price points that are manageable.
- Wide size range, so suitable from infants up to teens.
- Strong online store, with delivery, and promotional offers that help bring items down in price.
Weaknesses
- Because price is kept low, sometimes the fabric or finish may feel less luxurious; durability of more detailed or heavy items (hoodies, jackets) might lag behind higher-end brands.
- Designs are trend-focused, which means styles rotate quickly; what’s in today may not be carried forward. That can be good (freshness) but uncomfortable if you want something that lasts multiple seasons.
- Customer service and return policies can vary; those buying online must check carefully.
3. TurtleKids: Emerging Comfort & Casual Wear Choice
What is TurtleKids
TurtleKids (sometimes “turtlekids”) appears to be a younger brand relative to Cocobee and Togso — focusing mostly on casual, comfy, everyday wear. It doesn’t necessarily aim for high-fashion or heavily ornate designs but more for practicality, comfort, and easy-wear clothes. (turtlekids)
Product Offerings
- Sweatshirts, track suits, printed hoodies, comfortable printed tops. The kinds of clothes suitable for school, weekend play, casual family outings. (turtlekids)
- Matching or coordinated two-packs are also offered, giving value to those wanting basics.
- Pricing tends to be in mid-to-lower range for casual wear. Regularly there are sales or discounted packs. (turtlekids)
Strengths
- Comfort is a big selling point. Fabrics are selected for ease of wear and often breathable, suitable for Lahore’s climate.
- Simple designs make these clothes versatile and easy to mix & match. Parents looking for everyday wear rather than special occasion clothes will find good value here.
- Offers frequent discounts/sales, making items accessible in terms of cost.
Weaknesses
- Because the focus is casual and basic, design innovation is less. If someone wants ornate or formal children’s wear, TurtleKids has fewer options compared to Cocobee or higher fashion brands.
- Durability on frequent wash cycles may not be as high as premium or more expensive brands.
- Smaller range of formal or festive wear compared to the larger kidswear brands.
4. Side-by-Side Comparison: Which Brand is For What Need
Here’s a comparison based on what parents often look for:
| Factor | Cocobee | Togso / myTogso | TurtleKids |
|---|---|---|---|
| Style Variety | High – includes casual, formal, eastern & western, prints & embroidery | Medium-High – fun, trendy, graphics, bold styles | Moderate – mostly casual / everyday wear, fewer formal / eastern pieces |
| Price Range | Mid-range; reasonable for good quality | Generally lower/more affordable; good deals, especially on sales | Low-to-mid; focused on value and basics |
| Quality / Durability | Strong fabrics, good finish overall; better for long-term use | Good for cost; but more wear & tear expected with very active use or repeated washing | Best for lighter, frequent wear; less for heavy usage or ornate detailing |
| Suitability | For parents who want both occasional dressy and everyday wear, want nicer finishes & traditional/eastern designs | For families seeking fun, trendy pieces, layering, casual wear, with budget in mind | For everyday wear, simpler designs, comfortable clothes kids can wear freely without worrying much about damage |
| Sizes / Age Range | Wide (baby to kids, sometimes up to pre-teen) | Wide, including teen sizes in some lines | Primarily for younger kids and casual wear sizes |
5. What Parents Should Know: Tips When Shopping
When deciding between these brands (or buying from all three), parents in Lahore might want to keep the following in mind:
- Check Fabric & Care Labels
Even if the garment looks good, lighter fabrics and fancy prints might de-grade with frequent wash. Cotton blends tend to be more breathable and kinder to skin in hot seasons. - Fit & Size Allowance
Because size standards vary among brands, buy with growth in mind. If unsure, going slightly larger and adjusting can help. Also check how the cut is: slim vs loose. - Wash & Use Behavior
For active kids, prioritize clothing that is easy-to-wash and sturdy (seams, dye, prints). Fancy dresses or ornate items might be for more occasional use. - Occasion vs Everyday Use
If you need clothes for festivals, weddings, photos, then Cocobee (which has eastern pieces) is stronger. For everyday school, play, or sleeping, Togso and TurtleKids give more affordable, tougher options. - Value from Sales
All brands often run promotions: off-season discounts, two-packs, clearance sales. Buying during sales can significantly reduce cost per wear. - Online Shopping Risks
Returns, color differences, and pacing of delivery can vary. If shopping online (through brand sites or platforms like LAAM), check shipping cost, delivery time, and reviews.
6. Conclusion
Lahore is fortunate to have several local names in the kids’ clothing market that understand what parents want: style, comfort, durability, and affordability. Among them:
- Cocobee stands out as a brand that tries to do it all: good design (western & eastern), decent quality, and fairly fair prices.
- Togso / myTogso is great for affordability and trendiness; excellent if you want fashionable, playful pieces without breaking the bank.
- TurtleKids is ideal for everyday wear — simple, comfortable items made for kids to use freely.
Depending on what you need (festive wear vs daily clothes), your budget, and how much wear & tear the clothes will face, any of these brands might be the “best” choice. Many parents find value in mixing: using brands like TurtleKids or Togso for play and day-to-day wear, and Cocobee when they need something a bit special.
If you want, I can also pull up images, latest collections, or direct comparisons of specific clothes (e.g., a dress, a hoodie) from each brand to help decide visually. Do you want that?
