It is difficult standing out in the apparel market due to the intense competition here. There are many established brands present and it is important to compete against these to stand out. For this you need to provide stylish apparel that is of a high-quality. A brand should give its customers a good experience that is memorable. All parts of the product including apparel boxes need to be designed carefully. The packaging has a huge role to play in convincing people to want to buy from your company.
Packaging is usually the first thing that customers will see before they get to the product. Therefore these first moments are vital in shaping shopper’s perceptions as well as judgments. A company needs to regard packaging as important so that it gets the attention of the target audience and even conveys the company’s values plus the nature of the product.
The following looks at the role that the packaging of apparel has in shaping consumer expectations in the competitive fashion industry:
Give customers impression of quality
When the packaging is made with good-quality packaging materials, it will be able to shape customer expectations and make them think that the apparel is even of a quality worth buying. On the other hand if a brand does not invest in getting strong packaging, customers will immediately get the impression that the apparel within is of a low-quality.
A good image can be given when packaging materials such as cardboard, corrugated cardboard, paperboard, Kraft paper, rigid packaging materials, etc. get used to make the box. You will get strong packaging which will protect the apparel. For instance if you want people to know that your brand is a luxury one, you will choose rigid boxes to package the apparel in due to their rigidity and strength which gives the image of sophistication.
Suggest sustainability
A brand which is conscious about the environment and has a large eco-conscious consumer base can convey this message to customers through the packaging design. This is when custom apparel boxes wholesale are made in a sustainable way.
The boxes will let shoppers know that the brand is focused on limiting waste and wants to protect the environment. When the packaging is made with materials that are recyclable, reusable, renewable, biodegradable and/or compostable, it is possible to end up with packaging which will not damage the environment with unnecessary waste. The packaging will even be printed attractively with sustainable inks.
Boxes like these in the fashion industry are able to stand out and appeal to a larger customer base as there are many people who are aware about the environment and want brands to follow sustainable practices.
Conveying details about apparel product
The packaging is able to communicate product details to shoppers therefore letting them know what it is and helps in shaping customer buying decisions. This is because a brand can note down relevant details about the product on the packaging which customers need to know about.
With apparel, customers need to know the fabric, size, style, color, etc. of the product. The warnings related to the product need to be mentioned as well. This information can be noted down clearly on the packaging. You can choose window apparel packaging to place the clothing item in so that customers can see the product.
Shoppers usually want to see apparel items before they buy them to know their color, style, etc. Therefore functional packaging such as this will let customers know that a brand is transparent. This gives people more confidence in wanting to buy from it.
Reinforces identity of company
When a company has a consistent packaging design for all its products, this can aid customers in noticing which products it is selling. Including a brand logo, brand colors, etc. on the packaging is helpful here. This packaging design helps increase brand awareness and brand recognition.
A company can even add its contact information so that customers will not find it difficult to contact it if they want to do this. These details will have the customers feel like the brand is open and willing to answer questions and has nothing to hide.
Influencing customer perceptions
The way the packaging is designed will impact the way that people feel about the product and brand. As said above, strong packaging gives the impression of durability. The way the box is designed is important as well.
A brand that is a luxury one will choose to design the packaging in a minimal way and will add colors like black, white, gold, etc. on the box. This packaging can even include high-end finishing touches like foiling or a textured impact on it. A brand selling apparel for kids can have a packaging design which is colorful and has pictures of cartoons on it so that shoppers immediately know what type of item is in the box.
Apparel packaging has a major role to play in shaping customer perceptions and therefore needs to be designed carefully so that a positive image can be given to potential customers.
