In the race to MVP, UX design often takes a backseat to functionality. You prioritize getting the thing to work fast. But when it’s time to scale, that UX debt becomes dangerous.
Inconsistent design, inaccessible interactions, and confusing flows don’t just hurt user experience; they hurt growth. Before you scale your product, you need to stop and ask if your UX health is strong enough to grow with you? And most of the time, the answer is a big NO.
So, What is UX Health?
Nowadays, almost all businesses understand UX or at least know the term User Experience (UX). But is it enough to just know UX or to work on your product once with the perspective of UX?
UX health check is not a one-time fix; it is a continuous UX evaluation process. You need to revisit it regularly, make the required improvements, and ensure it runs smoothly for your users and indirectly for your business.
88% of users won’t return after a bad experience (Source: designrush.com). UX improvements can cut support costs by 30–50%, as fewer users need help to complete tasks (Source: Nielsen Norman Group). Around 24% of users depend on accessibility features (Source: BanklessTimes, 2024).
UX health usually refers to the overall state and quality of a product’s user experience at a given time. Understanding the UX health helps determine if the product or service is compatible for the current time and adaptable for the future.
A product’s or service’s UX health is determined by the following parameters:
- Is your product usable?
- Is it consistent across the flows?
- Is it trustworthy while performing?
- Are there any accessibility issues?
- Is it really solving the problem of your target audience?
- Is it secure enough?
- Is your product/service inclusive of your target audience’s sub-categories?
Explore how a structured UX approach can strengthen your product’s foundation with our Comprehensive UX Design Audit Services.
Why Should You Check The UX Health of The Product?
There are numerous reasons to perform a User Experience Audit, but only one reason not to let the product die eventually.
Let’s see a few important reasons to check the health:
- Want to upgrade the system, major redesign, or rebrand
- Try to reach a wider target audience
- Want to penetrate the market from a new geography & demography
- Want to keep up with the current pace
- Make the product compatible with newer technology
- Or just want to give the best experience to the users and build the brand with a loyal customer base.
Your reason can be any one, but it is important to conduct a UX design audit periodically.
How To Identify If The Scaling Product Is Going In The Right Direction?
Whenever a business wants to scale its product or services, checking if they are going in the right direction or not is very important. Meaning if the business wants a product to cater to the new target audience, which is elderly people who understand only the local language, then the UX should consist of good contrast, straightforward & minimal UI, bigger font size, an option to change language & appropriate gesture controls.
If all or many of the things from the previous list are absent or can’t be accommodated easily & business is more focused on other things, then that product is not going in the right direction, and will inevitably not work.
